Page 27 - Bridging & Commercial Magazine Issue 5
P. 27

 View   Competitive rates and quality of service are the seminal levers lenders use to distinguish themselves within the specialist finance space. Brand prestige and the promise of cheaper, more reliable funding associated with having a retail banking licence has, over the years, led a number of lenders down this route. However, increasing competition in the retail savings sector and widespread inertia among account customers suggests it may not be the gold-paved road it was once considered 25   Sept/Oct 2019 

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